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Search Engine Optimisation

Search Engine Optimisation is seen as a necessity in today’s business world but there are many misconceptions about what SEO is, what it can do for you and how it can be carried out. We offer a straightforward no nonsense approach.

In years gone by it was relatively easy to manipulate the search engines in order to achieve a good ranking. With their algorithims becoming increasingly sophisticated that is becoming harder to do and you will in fact be penalised if you attempt any of the following tricks:

  • Cloaking, ie putting white text on a white background
  • Keyword stuffing, repeating keywords to the effect that their use appears unnatural to the end user.
  • Keywords within the metatags. It is often thought that this can improve your ranking but this is certainly no longer the case.

The goal of Google is to provide the most relevant set of results to those using their search engine tool. To put it another way, if you are not the most relevant you will not be at the top for a particular set of words of phrases, phrases which you may in fact be targetting. So basically to succeed in terms of SEO, you basically just need to ensure that your site is the most relevant? Yes that’s correct!

“Being the most search engine friendly site is about being the most relevant site for a particular industry”

 

Ok so now we’ve cleared that up we can let you know what exactly we will do in order to assist your SEO campaign. After carrying out an analysis of your competition we can let you know what you need to do rank higher than them such as improving your content to ensure that you are actually more relevant. Remember from an SEO perspective, content is king!. We would be happy to give you a consultation on how we can help you better target your customers via search engines, particularly if you are based around the Wimbledon area!