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Do I need an SSL certificate?

There is much debate as to whether an SSL is of use for certain sites or whether it is a factor in how Google ranks your site for SEO. Indeed, Google itself has said they would like to see SSL everywhere but very little weighting is given to SSL compared with say, offering good quality content. Whats is SSL(Secure Sockets Layer)? If you look to the left of the URL bar you will notice a small green padlock verifying that…

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Why SEO is completely overrated

For a number of years I’ve been following competitors, watching their campaigns, their adverts and their sites and many of them seem to recite the same rhetoric like a broken record that if you don’t optimize your website then it will not been be seen or its like producing an advert and not buying airtime. Actually its not like that at all. Additionally, not using unique content would actually be detrimental to your campaign so the fact that they are…

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