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Do I need an SSL certificate?

There is much debate as to whether an SSL is of use for certain sites or whether it is a factor in how Google ranks your site for SEO. Indeed, Google itself has said they would like to see SSL everywhere but very little weighting is given to SSL compared with say, offering good quality content. Whats is SSL(Secure Sockets Layer)? If you look to the left of the URL bar you will notice a small green padlock verifying that…

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Why SEO is completely overrated

For a number of years I’ve been following competitors, watching their campaigns, their adverts and their sites and many of them seem to recite the same rhetoric like a broken record that if you don’t optimize your website then it will not been be seen or its like producing an advert and not buying airtime. Actually its not like that at all. Additionally, not using unique content would actually be detrimental to your campaign so the fact that they are…

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10 SEO mistakes you are probably still making

There are some out there who still believe you can walk into an MFI store and pick up a huge discount on their range of furniture. Granted, the company went into administration in 2008 so this seems less plausible in this day and age but up until that moment there probably members of the public gullible enough to believe that the MFI sale is now on. Similarly, the world of SEO has a number of myths that never seem to go…

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Don’t believe all the BS about SEO

I recently received a mail from a so-called SEO agency based in India, telling me how they could help my website by optimising my website for Google with an email that was littered with all the usual SEO bullshit cliches: My name is Nisha, Marketing Manager for an international marketing company based in India. While studying your website I couldn’t help noticing it lacked any significant ranking in Google – for any of your keywords. As you already suspect, this…

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Are site builders worthwhile?

Recent years have seen a tremendous rise in the number of budding entrepreneurs and there are two overriding factors for this: the recession and the number of so called business related programs, The Apprentice and Dragon’s Den, leading everyone to believe they can make it in the world of business. With every business needing a website this is great news for not just web developers but also hosting companies whose adverts can be seen plastered all over the tube and…

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